Recent Bourbon Market Articles

Aperol Is Carrying Campari's Weight as Wild Turkey Stumbles in a Broken Bourbon Market There was a time, not so long ago, when bourbon could do no wrong inside a corporate spirits portfolio. A bottle of Wild Turkey on the balance sheet was a license to print money. Premium American whiskey was the

Is Tech About to Change Bourbon Forever? I'll be honest with you. The first time somebody mentioned "blockchain" and "bourbon" in the same sentence to me, I nearly set my glass down and walked out. It sounded like the kind of thing a guy in a startup T-shirt would pitch to a room full of distiller

Is the Whiskey Rip-Off Era Finally Over?Is the Whiskey Rip-Off Era Finally Over? Let me paint you a picture. It's 2022. You walk into your local liquor store on a Tuesday morning, like you've done for the better part of twenty years, looking for a bottle of Blanton's or maybe a Michter's 10 Year.